New identity for CPD-ID, a Los Angeles-based interior and furniture design company.
The goal of the branding process was to broaden their project base to include commercial design, ergonomic workspace planning and to make their services applicable to peers (interior design for people who don't own homes yet). CPD-ID was also preparing to design a new furniture line which will lauch this fall. We changed the name "Catherine Page Dodd Interior Design" which is a great choice for say...decorators (which they are not) to CPD-ID. We created PANORAMA as a sub-brand for all things furniture, and to be the editorial voice of the company. The website, Panorama (Blog), and all other materials will be here soon. Below is their identity kit.
